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Understand Website Visitor Engagement

How to Understand Website Visitor Engagement with Web Analytics?

by Garry Johnson Posted on April 11, 2019


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What was the last time when you work on web portal development? How was the experience? Was it great? Have you faced any difficulties while understanding visitors’ behavior? Of course, you did but the good news is you are not the only victim here. There are numbers of barriers digital marketing experts face while understanding visitors’ behaviour as shown in the website analytics. Usually, there are two types of website metrics namely,

  • Visitor count
  • Visitor engagement

Visitor Count and Visitor Engagement

Visitor count and visitor engagement

Now, what is the definition of the visitor count? In the website analytics, visitor count defines the total number of visitors on a particular web page. The visitor count details are the simplest metrics that can be easily provided by any web analytics tool. But does the high rate of visitors mean a high rate of engagement? We need to find this out!

Website engagement metric if implemented correctly can provide information to let you know how much time a visitor has spent on a particular web page and what he or she did there. In fact, measuring the visitors’ engagement appears to be a challenge due to the two main reasons given below. But right before you end up there, you need to spare a look at the traditional approach of analyzing visitors’ engagement.

What is the Traditional Approach to Analyze Visitors’ Engagement?

Analyze Visitor Engagement

The first and foremost thing most of the analytic tools provide is easy to read metrics like total counts of visitors, a number of pages opened on the website and more. Now talking about the traditional approach, there is no other way than taking an example to explain how the traditional approach to website analytics work.

For mere seconds imagine; there are people getting on the bus. Now all of them are on board, but during the journey, some people will get down on the first stop, others will stay and wait for the next stop and some may find that they are on the wrong bus and leave immediately. So, if you implement the traditional approach to web analytics here then, it will calculate visitor count implying that all the passengers will stay on the bus.

Related Post: Online Strategies to Reduce Bounce Rate and Increase Engagement

The second thing is web analytic tools such as Google consider on-page as the time of opening between two web pages. In short, the traditional approach can result in overlooking crucial stages. What if a visitor stops in any page and switched to another browser? In such a case, how would you calculate visitors’ engagement? To get the most out of it, you can implement the below guidelines;

  • To count the real-time on-page

In order to measure the real time-on-page, you will require to eliminate the abundant time from the total time visitors have spent on the website. To accomplish this purpose, you need to consider the active time page implying that:

  1. The browser tab with tab is active.
  2. The browser is an active application.

The mathematical formula to calculate the active time on a page is; Total Time on Page/(Total Page Views — Total Exits). On-page SEO services provider use this method to calculate the active time on a website.

  • To determine the types of visitor engagement

With the help of visitor statistics, you will get a better insight into how the viewer see the content on the website. Staying inactive on the page and scrolling down quickly are the signs that there are some issues with your web page content. To enhance the visitors’ engagement, you need to focus on the ways visitors treat your website content;

  • They only view the heading and sub-heading of the web page and stopped.
  • They scrolled down the entire web page and read nothing.
  • They read the entire page.

Here to calculate the total page view, you can count everyone who scrolled through the entire web page.

In the end, to get the website statistic is not enough to implement common metrics, you need to go further with techniques provided by Qdexi Technology.


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