Each digital marketing agency who provide SEO service knows how vitally important it is to use targeted keywords in the title tag. As a beginner, you must be thinking whether title tags matters to the SEO or not? Well, they do matter and are far more important than, you might think. In fact, you may even don’t know that title tags are the second most important thing after the content. You know what does it mean? It is as important as the design and content on your web pages.
In case if your page is ranking on the search engines but not getting enough clicks then you have title tags to blame. As per the Google experts, title tags can actually improve the CTR of the website from 20% to 100% and you may know higher CTR means higher conversion rate. In this blog, I am going to educate you how to use your title tags to generate more traffic and clicks on the website but first, you need to understand what title tag is?
Definition of the Meta Tag
To deeply understand the title tag let’s think about Meta tags which are closely related to the title tags. The snippet in the title tag serves as the description of the website. The Meta tags could be seen on the page’s code rather than on the page itself. In case, if you do not have the Meta tags on the page then, there is no chance that you will be able to get attract enough readers or viewers on your website.
Now you know that Meta tags appear on the search result as well so, directly it will be the first impression a visitor will have of your website. If they didn’t find it compelling then, they won’t click on your website. A digital marketing agency can help to optimize your pages using effective title tags.
Definition of Title Tag?
As you can figure out from the word the title tag it does the work of providing the title for your web page. It is like
<title> Title Tag</title>
Title tags inform the visitors and search engine what your page is about. Unlike Meta tag appears on your web page when you share it on the social media.
Just like shown in the above image, title tag will appear on the Search Engine Result Pages (SERP).
Related Post: How to Use SEO to Increase Blog Visibility?
How to Craft the Perfect Title tag for Your Website
There is a number of things you can add in your title tags to get clicks on the page and some of them are given below:
- Start Using Numbers
Have you ever given a thought what makes listicles so effective? It is a game of numbers. You may not have noticed but numbers actually attract customers which makes them great for search results. If you believe the marketers’ odd number in the title tags gain the most shares as they easily get stuck in our minds.
- Watch the Length of Tags
You must be aware of the fact that title tags come with the character limits. It comes with 78 characters on mobile phones and 70 on the desktop. The main motive behind fixing the characters is to make sure title tag is long enough to describe the page but not long enough to cut off result pages.
- Start Asking Questions
Have you started asking questions through your title tags? If not, then you should start doing it anytime soon. Start asking attention-grabbing questions like how you do it? What do you need to know? Where to find? Just try to add open-ended questions.
Qdexi Technology- a full-time digital marketing service provider can help you add effective title tags while optimizing blogs or website at a reasonable price.