Conversion Rate Optimization (CRO): Definition and Importance

Do you know what conversion rate optimization is? If No then, you must be living in the darkness. The conversion rate is the percentage of the website visitors who have willingly taken the desired action during a time period. Now, that is the conversion rate. The question is what is conversion rate optimization? Similar to SEO, conversion rate optimization is the process of ensuring that visitors on the website are directed to the particular task you desire them to perform…