Lead Generation: Definition, Strategies, Tools, Techniques and Trends

Lead generation has evolved significantly over the years, but it remains a major component of digital marketing in building relationships, generating qualifying leads, and eventually closing sales. Lead generation is beneficial to all sorts of firms in the B2B industry, regardless of size. Lead generation may also be useful in certain B2C businesses for high-involvement transactions when customers are less inclined to buy right away on a website and may require some nurturing and one should opt for lead generation…