Instagram is one of the biggest social media platforms nowadays. This platform allows you to share pictures and videos with your friends, family, and followers. This social networking website is useful for many purposes. It has become a common platform for interactions and communication. It is more than just a fun pastime website. Instagram is the most effective way to reach a large number of audience using minimum efforts. Due to the increased popularity of on Instagram, it is now commonly addressed as “goldmine” for marketers and influencers. It has allowed so many brands to promote their product and services. You can find generate new lead and find potential customers for your business through Instagram.

The number of Instagram users is magnificently increasing every day. It gives you the biggest platform to find the maximum number of potential customers for your business. Therefore, promoting your business on Instagram is the first thing on which every marketer should concentrate. If you are thinking about expanding the reach of your business by hiring social media marketing services, then Qdexi Technology is the company that can provide you best help for this task. However, in this blog, we would share some tips that can make your Instagram marketing campaign more successful.

 

How to Use Instagram as a Social Media Marketing Tool?

 

Switch your account to the business profile: If you are using a normal account for promoting your business on Instagram, then you must immediately switch it to the business profile. It is not that difficult to do this. You can find the option called “switch to business profile” in the settings. Just follow the steps mentioned by Instagram. Once you have successfully converted your account into a business profile, then you would be able to witness more effective results. You can have access to Instagram analytical tools called insights that gives you information about the performance of your posts.

Use the free Instagram tool: When you switch your account to the business profile, you get additional benefits with it. It allows you to view insights, impression, engagement data, and many more things. This tool gives accurate statistical data about the performance of your post and advertisement. Another good thing about this tool is that it gives you the demographics of your followers. You can get distinguished information about age, gender, location of your active followers. This use of these insights is beneficial as you can see the impression of your post in a specific time period.

 

Instagram Stories: Instagram has been introducing new camera features consistently. You can add interesting stories to your business profile related to your products and services. There are many features available on Instagram to make these stories entertaining and eye-catchy for your followers. It also allows you to create small videos using boomerang and other video features. You can add Gif, stickers, emojis in them to make it more fun and impactful.

Adding captions to your post: It is necessary to add interactive captions with your post. You must add all the details and information about the product or service you are posting about. It increases engagement with your customers. You can respond to your customer’s query through the comment section. The captions of the post should be relatable so that your customers can understand your concern. This would encourage them to buy your products.

These were some of the tips that you can use for marketing your brand on Instagram. There are many other advantages of using Instagram marketing. Qdexi Technology is the well-recognized company that can provide you best social media advertising services in USA for your business brand. So if you want to give recognition to your brand, then hire their services now.

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