If you have ever used SEO techniques for your business then, you must know how fast things changes in SEO. One day your website might be ranking on the first page but on the second day, you may be witnessing a decrease in the ranking due to the algorithm update. Just like this, things keep changing here and there. When it comes to the local SEO, it has become way more important than ever to rank on the local search result pages. The competition in the market is increasing day by day that means you are not on the top of the search result then, your competitors will be.
The rule is as simple as that either you use search engine strategies to compete in the market or sit back and let your competitors reach your customers. So, in case if you want to rank higher in the local search results then, here are some SEO tactics that can help you out.
SEO Tactics For Higher Ranking in Local Search Results:
- Begin with optimizing title and Meta description tags
The web page title and Meta description tags are the basic HTML you can customize according to your needs and requirements to represent the right picture of your web content. The text and title of your web page is something that appears in the search engine result pages along with the URL of the website. You can take page title and Meta description as mini-ads. If you properly craft and optimized them, they can surely bring more clicks to your website.
In 2016, through the algorithm update, Google has increased the main search result area to 600px. This means you can extend the page title tags to 50 to 60 characteristics and Meta description tags to approximately 150 to 200 characteristics. If you are not sure how to use this limited yet important space then, take help from the professional SEO experts.
- Online directories and citations
According to the conducted survey ever second internet user visit Google to conduct local searches. Yet, there are thousands of small businesses who are still nowhere on the google local listing which is the waste of opportunity. The easiest way to appear on the local listing is to claim the local business listing online. You can even get on the top of the local listing through online business directories like Yelp, Citysearch, Merchant circle and more.
Related Post: Reasons Why Google Suspends Local Listings
It is also necessary to get your business name, address and phone number (NAP) on major business listing sites. Make sure to fill all the information correctly as misspelling them can create havoc for you as Google cannot differentiate among the correct and which is incorrect. You don’t want to display the wrong content, right?
- Take advantage of Google My Business
You must be wondering that Google My Business is a directory then, why are we mentioning it in a separate paragraph? Yes, it is a directory but a big one thus, it deserves a separate section. For local businesses, it is very important to claim and optimize Google My Business page. If optimized correctly it can make your website land on the top three positions. ‘
In case, if the thought of local listing scares you away then you can hire top-notch search engine optimization service from Qdexi Technology. For more details stay connected.