With more than 1 billion active monthly users, Instagram has established itself as the major platform for brand to amplify their business reach. The brands use different tactics to increase following and engagement on their Instagram accounts. Holding contest on Instagram is one of them. Do you know that Instagram accounts that conduct contest to engage wider audience can achieve 70% faster growth in the number of their followers? So, if you want to make your brand famous then you must consider taking SMO services in the UK to holding hit contests.
In this blog post, we are about to explore the right ways that can help you run successful contests on Instagram accounts.
Why Instagram Contests Are Best for Maximizing Brand Awareness?
As discussed earlier, Instagram contests can support you increase your follower count and engagement in a very small period of time, and with minimum effort. Of course, there are different ways to earn more followers, but you can’ afford to neglect each tool in your stockpile to improve brand awareness. But there are also some guidelines and rules that you should keep in mind for hosting an Instagram contest to assure that it’s both legitimate and victorious. If you want your audience to be excited to enter and share your Instagram contest then check out these tips. You can also take help from the Social Media Marketing Company for successful Instagram marketing.
Strategize Your Objectives and Goals
When it comes to an Instagram marketing contest, it’s essential to strategize it first. The core of managing a successful contest is to have a purpose. The purpose must match the behaviors and interests of your aimed audience.
Whether you want to improve your brand presence on Instagram or want to increase your followers’ list, you must set a definite goal to achieve success.
To further narrow your center, think about the audience you want to target: What types of posts do they like viewing on your account? What sorts of posts do they appreciate on their news feeds? How much they engage on the platform? This will help you determine certain goals and objectives for your contests.
Define Entry Method: You have to come up with a protocol for the audience to enter your contest. The common practical and appealing Instagram contests are those that actually assist your audience to post their photos but there are also different ways used by brands to create entry methods for the contests on Instagram. You must emphasize and establish what it requires for your audience to enter the contest. Do not forget to tell your audience about the guidelines for content entry. The digital marketing services offered by experts can assist you with this.
Choose Appropriate Award: The award is what people would consider entering your contest. Consider your targeted audience, budgetary constraints and goals to determine the award of your contests. By asking audience to enter the content you are encouraging them to take necessary actions. So, make sure that your prize or award matches the entry action and the interest of your audience. If you are a product-based company you can giveaway a gift hamper as a prize. Always try to be creative with the prizes.
Need Expert Assistance to Run Successful Instagram Contest?
Qdexi Technology is a leading digital marketing company in the UK where you can meet the team of expert social media marketers. They implement best tactics to expand your brand awareness and reach. So, stop waiting and contact them today!