As far as social media marketing services channels go, Instagram has been a major power player for a while. And that’s particularly true for ecommerce businesses who get access to a visual-focused platform with enthusiastic followers and high engagement. In the past few years, Instagram has grown and evolved at a rate similar to Facebook, adopting new features at a lightning-fast rate and becoming even more valuable to merchants and users alike. Qdexi provides high quality Instagram Marketing Service to its reputed clients.
Instagram Marketing for the Growth of Business
Instagram is a staple of many small businesses’ marketing campaigns. And for good reason, it has a large and diverse audience that is happy to engage with brands, resulting in high engagement overall.
Research and case studies have demonstrated these benefits clearly, finding that they can translate directly into sales and leads.
- 80% of users that follow at least one brand on Instagram, with 60% of these users saying that they have discovered new products or services through the platform.
- 65% of top-performing Instagram posts that clearly feature the products.
- At least 30% of the Instagram users have purchased the products they have discovered on Instagram.
Instagram ads see excellent results and offer high engagement. Shopping on Instagram streamlines the Instagram sales process. And business profiles with over 10,000 Instagram followers gain “Swipe Up” links they can add to Instagram Stories to drive traffic directly to the site, something that was otherwise difficult to do on the platform.
Optimizing the Instagram Profile
Most merchants know the basics about setting up an online profile; you need to fill out your contact information, have a keyword-optimized description, and choose a profile picture that’s easily identifiable, like a logo. For availing the Digital Marketing Service the clients can contact the team of Qdexi Technology.
But Instagram has rolled out several changes that affect business accounts. To get the most out of your limited Instagram profile space, you should include the following:
Clickable Profile Links:- There’s several options for how to use this, but you can now also add clickable links to other user profiles in your own Instagram bio. If you have two different profiles for a sister company, you can use this to direct traffic there. If you’re hosting a contest with another merchant, link to them when discussing the contest in your bio. You can also use this feature to send people to your personal profile if that fits with your branding.
Clickable hashtags:- These can now be added to your profile description just by entering # and then the desired phrase, just as you would on a post. Focusing on your branded hashtag is a good choice for most businesses.
Story Highlights:- We’ll talk more about Story Highlights a few sections down, but this relatively new feature lets you add “expired” Stories to different featured categories, which will be listed above your Instagram feed on your profile. This helps your profile to look fleshed out and allows you to showcase certain key Instagram content like UGC or posts that highlight your brand’s story.