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Importance of Ecommerce
Millions of people are shopping online every day. Over 60 per cent of online purchases result from a customer search. If you want to make your visible in search engines, you need to optimize your pages and build quality links. Search engines are getting more and more sophisticated in their ability to sort out the sites that are not offering relevant information to their audience. Creating a content rich website will result in more customers and sales.
Simple Way to Optimize Your Ecommerce
If you have an online store, then your product descriptions are probably duplicated across the Internet on other sites. There are thousands of business owners who sell the same items as you do. In these conditions it can quite difficult to get a top position in search results. The good news is that there are a few strategies that you can use to gain exposure online and promote your ecommerce site to the target audience.
Create a page for each product or service featured on your website: Use long-tail keyword phrases in product descriptions. Write compelling descriptions for each item. Re-word the current descriptions so that they are unique as possible. Focus more on non-promotional content. Explain what the product is, how it works, and what makes it so special.
Include relevant keywords in the titles of each landing page and Meta description: Check your product pages for duplicates. Create web pages with keyword rich content, such as resource pages, info graphics, free eBooks, and lists of top ranking blogs in your industry. Optimize title tags. Search engine spiders use these elements to identify the content of a page.
Try to obtain as many quality backlinks as possible: Simplify your internal linking structure in order to reduce the amount of clicks it takes your customers to get from one page of your website to another. Include a section for related products on each of your product pages. This will help you get better search engine rankings for the keywords that you want to target. Category pages should link to products that have keyword rich anchor
Post customer reviews on your website: User reviews are helpful for potential customers, as well as for SEO purposes. They not only give the search engine spiders more content to work with, but they also add a trust element to your website. Use Q & A sites to request reviews. Add images and videos to your site. Be active on social media sites to increase your exposure on the Internet and reach a wider audience.
Our Professional eCommerce Developer Team Available at 24×7
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