If you are working in the SEO market for a long time then you must be aware of the broken links. Actually, all of the search engine users have encountered this at one point or another. We know how bad it feels when you search for a particular product or service online and when it feels you have finally found the link you were looking for, you click on the link and bash! You get taken to a dead end which is known as 404 page. You must be in hurry to fix broken links of your website, so as to make it spam free.
What is a Broken link?
A broken link refers to a link on a website that doesn’t work anymore because the website has been facing one of the following problems: –
- The destination page has been removed or no longer exist.
- The linked page has been deleted or removed from the website.
- The invalid link has been added by the website owner
Although, according to Google the broken links will not hurt your search engine optimization service practices but it will surely going to hurt user experience. As a result, your website will have a higher bounce rate which will eventually throw you out of the top ranking. To stop this, you have to move forward to detect and fix the broken links so you can keep the users on your website.
How to Detect Broken Links?
When it comes to detecting broken links on a website there are numerous software and plugins are available in the market. You can use any of them to reach broken links of your website. Still, if you find it difficult to detect broken backlinks for SEO then here is the step by step you can use to perform this task:
Step one: sign into the Google account linked to your website.
Step two: Navigate to Google search console
Step three: Click into your account
Step four: On the sidebar, go to the drop-down menu and click on the “Crawl”. This crawling can take some time depending on the size of your website.
Step five: Once done you can download the file containing the broken links of the website.
Related Post: How to Build High-Quality Backlinks For Website?
How to Fix Broken Links?
Now, once you have successfully detected the broken links, it is time to fix it but how are you going to do it? Well, there are several methods that can be used to fix broken links and some of them are given below.
- Create a 301 redirect file
The first method on the list is the 301 redirect file. The syntax of 301 redirects will look like:
Redirect 301/ landing-page/http://www. yourdomain.com/landing page.
- Updating 301 redirect file through HT access
Updating 301 redirect with HT access is a simple yet dangerous one especially for those who are not familiar with the process because if you miss a single character it could crash down your entire website. A crashed website is no less than a nightmare. You can hire a search engine optimization service to do this.
- Broken link through an external source
Something an external source could be the reason behind your broken link. It could be possible due to the improper external linking back to your page with an incorrect URL. To fix this issue, you can reach out to the webmaster and request an update to incorrect URL.
In case if you find it difficult to carry out the entire process then, visit Qdexi Technology. They have a team of professional SEO experts who are specialized in fixing broken links of a website. Apart from this, the company also offer a wide range of SEO services at an affordable package price.