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seo for zero click search

How to do SEO for The Zero-Click Searches

by Garry Johnson Posted on February 8, 2019


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It is safe to declare that the Phenomenon of zero-click searchers is growing rapidly. Nowadays, you may have noticed that nobody is actually paying attention to the terms like “how to”, “ways to find” or “How to find x, y, z”. What is the primary reason behind this change? This is because the search engine features like a paid advertisement, media elements, snippets, and PPC has taken over the top positions on the first page. So, what professional SEO experts are going to do when page 1 terminate the queries by providing direct solutions? In fact, this SERP situation is not going make an impact on SEO experts but also on the brands, content creator and marketers. So, here comes the primary question, is your online business is ready to take a hurricane of zero-click searchers? If not? Then, read the below post to learn how you can do the SEO for the zero-click searchers.

What Exactly Zero-Click Searchers Mean?

Those who are hearing the term “zero-click” for the very first time need to properly understand what does it refers to.  Zero-click refers to the one where the answer is directly displayed on the top without having the need to click on any result page.

Zero-click searches are common in voice and mobile searches as they usually look for the direct answer without any hassle. According to the survey total, 34.4 per cent of desktop searches results in no click while if you look at the mobile users the percentage goes around 62.5. If the numbers are not shocking enough to brace yourself then, you will be surprised to hear that both of them are on the trend since last 2 to 3 years.

zero click searches

Zero-click searches are common in voice and mobile searches as they usually look for the direct answer without any hassle. According to the survey total, 34.4 per cent of desktop searches results in no click while if you look at the mobile users the percentage goes around 62.5. If the numbers are not shocking enough to brace yourself then, you will be surprised to hear that both of them are on the trend since last 2 to 3 years.

How to Receive More Clicks in 2019?

In order to beat the zero-click SERP feature, content writers and digital marketing agency need to come up with different tactics. You need to remember one thing; the goal of SEO still has not changed yet. All you have to do is learn and optimize your SEO for the zero-click searches. There are basically three main search engine optimization strategies that can help you be successful in the SERP. These SEO tactics are:

How to Use Click Metrics to Increase CTR?

Majority of the SEO tools comes with the in-built click metrics. If you use the MOZ for the CTRs score then, you may find that it provides an organic score while Ahrefs differentiate search volume by clicks through searches and clicks without searches using the click per search metrics.

CPS must become a core aspect of your Keyword strategy to identify the target keywords with high ROI. This will allow you to generate more clicks on SERPs.

The first part of SEO for zero-click ends here. We will further discuss this topic in the next blog.

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