Everyone is familiar with the fact that links are considered the most valuable ranking factor. But what does link anchor text means? In this blog, we are going to discuss everything Google has to say about the anchor texts. John Mueller from Google has answered all the questions you have been seeking about the use of anchor text for internal, inbound, and outbound links. Let’s dive deeper into this. Moreover, if all this seems too much to you, then simply take Search Engine Optimization Services from the professionals.

First thing first!

What Is Anchor Text?

Anchor text is the clickable word utilized to link one web page to another. These texts are visible, clickable text that appears in the hyperlink. If we talk about the browsers these days, the anchor text appears to be blue and underlined. It has to be short and relevant to the target page. This would make it SEO-friendly anchor text.

How Anchor Text Can Influence The Search Engine Ranking Results?

Google employs external anchor text to know your page better and also, for what keywords it should be ranking. Google uses several methods to advance search quality. This includes anchor text, page rank, and proximity information. You can hire SEO and SMO Service Company to manage the rankings of your website in the search engine result pages.

What Is Considered the Best Practice For Anchor Text?

As you know that anchor text is the text that is used in a link. Anchor text can be “click here” and it can be “personal family lawyer San Diego.”

Google’s PageRank algorithm makes use of anchor text to know what a page is all about. The search results can get improved significantly if the anchor text is used appropriately (in addition to the web page text) to know what does page includes. This is the reason why Anchor text is considered the most important element in the mind of the users.

What Does Mueller Recommend for Internal Link Anchor Text?

“With regards to internal links you’re giving us a signal of context. So basically you’re saying, in this part of my website you’ll find information about this topic. And that’s what you would use as the anchor text for those internal links. So that’s something, where on the one hand usually that’s something that you want to kind of give that context to users as well. The kind of internal links that you would use for users usually matches what you would use for SEO as well. That’s something where luckily there’s a nice overlap there.”

Linking one page to another on the same website is known as an internal link. As a publisher, you must consider linking another article available on the same website that comprises more details. This would give similar context to the content of the page that is linked to it.

What Practice does Mueller Recommend for External Link Anchor Text?

“With regards to external links, if you’re linking out to other people’s websites, the same things. Like, supply some context why people should go and click on this link, what kind of extra information it gives.”

An external text is a link to a page on another website. For instance, if a publisher on a recipe website links a Wikipedia page to it to help users find information about a certain ingredient.

What is the Best Practice For Inbound Links According To Mueller?

“With regards to links to your website from other people’s websites, usually that’s something you wouldn’t have control over anyway. So I’d be kind of cautious about what you need to have there.”

Since the Penguin algorithm update, Google has started to see more firmly at keywords in the anchor text. If there are so many exact same anchor texts in the website’s inbound links, it can start to look suspect and perhaps a warning that the links weren’t obtained naturally. In common, it’s however a most excellent practice to get and utilize keywords and subject-specific anchor text if possible.

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