The search engine algorithms are becoming more sophisticated. These changes are prominently impacting the SEO strategies of the websites. It means that the website owners must keep themselves informed with the latest ranking factors. The search engine optimization services can be handful here especially for those who naïve in the SEO world.
Keep in mind that popular search engines like Google keep changing its algorithms all the time to deliver a great experience to the users. This means nothing is permanent here. It is imperative to stay updated about everything that is coming new in the market.
However, this blog will tell you about some of the major factors that can actually contribute to increasing the ranks of your website in the search engine result pages. But before we jump directly there; let’s learn a little bit about SEO rankings.
What does “ranking” means in the search engine optimization?
You might be wondering how Google rankings work? Aren’t you? Google focuses on delivering the relevant search results to the users and it uses the SEO algorithms to find that. We all know that SEO stands for search engine optimization and this means optimizing your website properly for getting better ranks in the search engines. It involves two major practices: On-page optimization and Off-page optimization. You can take SEO services to perform them both on your website.
In SEO the ranking simply determines the position of your content. If your website is appearing in the top three results then it is in good ranks. Most of the clicks go on these positions. Fortunately, the internet gives us access to the SEO audit tools that can be used for scanning your website. It ensures that your website is updated with the best and latest practices of SEO. Now let’s talk about the SEO factors.
List of Most Important SEO Factors for Better Rankings
Secure Website: The site security is not just an SEO factor instead it is the basic necessity for every website. The websites with HTTPS encryption often comes with the SSL certifications. This creates a secure connection between users and the website. It is like adding an extra layer of security to your website for protecting the exchange of information. Adding to that, the website should be created with the well-structured codes and sitemaps. You can hire web development services from professionals to secure your website.
Page Speed: Your website should load quickly across various devices. The speed of the page is cited and one of the major factors for SEO rankings. If your web page doesn’t load fast, then users would abandon it. Your website can also be penalized is it is slow.
Mobile-friendliness: According to the latest research, more than 53% of internet traffic comes from mobile devices. This indicates that mobile-friendly and responsive design is not only important for the users but it is also considered as a ranking factor in SEO.
Target Right Keywords: You can’t go blindly with the content creation. SEO gives the utmost preference to the keywords. It is important to perform keyword research to identify popular keywords related to your products and services. Here are the things that can help you with this:
- Target the long-tail keywords
- Focus on the keyword search Intent
- Optimize your content by incorporating keywords
At The End
SEO involves many other practices as well. After reading all these factors, SEO might look like a very complicated task. If so, then you don’t have to worry anymore. Qdexi Technology is a well-recognized digital marketing company with a team of SEO experts. You can hire them for getting better rankings in the search engine result pages. So, stop waiting and contact them today!