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Effective Ways to Optimize Visual Search in Digital Marketing

by Garry Johnson Posted on August 13, 2019


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Many times, we want to know some relevant info for which we use specific keywords to receive that information on the other hand when we use an image to track the info that is called visual digital marketing service. Nowadays we are used to technologies around us like Smartphone camera, digital watch, image-recognition software, and various other forms of modern technology. Visual search gaining its popularity to the users who intend to search for the things they require in their day to day activities or for a specific concern. The only thing one needs to do is to take an app camera to insert pictures and receive the intended info.

Amazon launched a search engine for visuals to take a snap of the original or physical product and capture the same and its bar code. It helps the user to find an appropriate product they want or might be cheap than in the market. The digital marketing service provider is heading forward to utilize this visual search tool to avail its customers with their desired products.

How Visual Search Engine Works

Over the past few years, this visual search allows a user to avoid the usual method of typing instead of it, using a picture of the product to get the exact info about the specific thing one intend to know. Suppose, you found a  beautiful blue flower in the marshy area, which lost its moisture after getting plucked, and you are not aware of its name. The thing you need to do is to take a snap of it and insert the image in search engines to get relevant info regarding flower, its scientific name, geographical condition as well as its effects on the environment.

Once you transfer the picture from your camera, gallery image, and any other media this allows a search engine to recognize the image, determining the user expectations and delivers the desired result.

Benefits of Visual Search

The visual search creates transparency between consumers and providers. The comparison between the physical product and the digital picture of the product enables a user to choose the right product for them. Moreover, linking products and services with digital content for e.g bar code scanner allows a user to enjoy hassle-free shopping.

Google lens, eBay, Amazon, Pinterest lens, Bixby Vision, and many other service providers are there to help the user with this visual search.

The Popularity of it all Over the World

There is less than 1% of searches are based on visual searches as most of the users are still not aware of it or have the least knowledge about it. Though, the number of users has been increased from 250 million to 600 million in 2017-18.

Marketing Key Tools to Optimize Visual Search

  • The best way to improve its popularity is to build an image in web inventory. So, the user will find easy access to the required information.
  • Along with this, the digital image must be in its original effects which will help the consumer to trust provider reliability.
  • Ensure that the website page with visual content is user- friendly while accessing to mobile as well as on desktop.
  • Advertising the product by providing catalog to the consumer and promoting the product pins by generating ads on the same.
Digital marketing service provider are working to make individual familiar with visual search which is improving day by day and have a promising aspect shortly.


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