The craze of online shopping is growing globally for the past few years. According to Statista, retail sales are expected to grow by 22% by 2023. This describes a possible rise in online traffic, customer reach, as well as conversion rates. So, if you don’t have an eCommerce store then you need to get yourself equipped. Getting started with an eCommerce development service can be beneficial for you. However, if you already have one, then you need to start working on its marketing to drive top-of-funnel traffic and convert it into sales and consumers. And there are multiple ways to go about it.
From concentrating on SEO and organic traffic to utilizing Facebook or Google ads to drive targeted traffic, you can combine and coordinate paid tactics with non-paid tactics all to figure out which mix converts the majority of users coming to your website.
In this blog, we are going to walk you through the ways that you can follow for creating an efficient eCommerce marketing plan. There are three major channels that can be used for effective eCommerce marketing in 2021. So, if you are not already up to it then read this post and get into this.
Three Major Channels for eCommerce Marketing
Search Engines: Google, Yahoo, Bing, DuckDuckGo, etc. are some of the search engines that are ruling the world right now. According to Statcounter, Google has the highest portion in the search engine market. The share of Google is 92.85%. Search engines could be the most significant source to get relevant traffic to your eCommerce store. You can either get traffic from search engines organically or through paid visits.
Social Media: Social media can be another great source to get relevant traffic on your eCommerce website if used adequately. There are many different social media networking platforms such as Instagram, Facebook, Snapchat, LinkedIn, Tumblr, Twitter, etc. that can be extremely advantageous to prolong your reach and boost sales.
Content: Content is one of the earliest mediums that you can use for promoting your eCommerce store and accumulate an audience who is engaged to read your content. Compared to other mediums, content is to be proven a little slow medium to generate leads. But, it is notably essential for brand-building projects and putting faith in the audience.
Writing the content can attract many potential customers. This would also contribute help you promote your products and services. Content marketing will ultimately increase your ranking on search engine result pages.
Low-Cost eCommerce Marketing Strategies that can Bring Profitable Results
- Start by optimizing your eCommerce website for search engine result pages by conducting extensive research and using appropriate keywords.
- Do not overlook the importance of reviews. The customers trust online reviews written by other customers. So, make sure that you are adding reviews to your product pages.
- Content marketing can be extremely beneficial for the eCommerce businesses. You can hire digital marketing services from the experts for effective promotion of your eCommerce website.
Contact Qdexi Technology for eCommerce Development Services
Qdexi Technology is the superior eCommerce development company in the USA with a qualified team of professional developers. You can also hire them for Magento development services. So, stop waiting and reach out to them today!