Search engine optimization has some ground rules and you have to follow them if you want your website to rank at the top of search results. Let understand it like this. You searched a blog on Google to learn about the SEO Meta tags. You clicked on this blog as it is coming from a trusted source. If you have found this blog via search engine then it is because there are Meta Tags included in it. The Search Engine Optimization Service Provider consider Meta Tags as the foundation of SEO. This blog is a complete guide to SEO Meta Tags. Want to learn everything about them? Let’s get started!
What are Meta Tags and How They Work?
Meta tags are elements of the HTML tags that define your page content to both the website visitors and search engines. The Meta tags are displayed only in the source code of the page and anyone can have a look at them by accessing source code. Simply press Ctrl+U and the script will appear on the screen. These tags are there to inform search engines what your web pages are about. When it comes to building a web page, Meta tag is the first thing that you have to set up. If you want to reach your customers organically then Meta tags are the important elements of SEO you need to focus on.
Do SEO Meta Tags Matter?
Of course, they do! If you want better ranking in search results then you need to focus on delivering quality content and equip it with well-defined Meta Tags. In 2020, SEO has become stronger than ever. Therefore, you can afford to miss one single component associated with SEO. Meta tags matters a lot but not all kinds of Meta tags are useful. You can ask search engine optimization experts to efficiently use Meta tags for better SEO rankings of your website. Have a look at different types of Meta tags and how important they are:
Title Tags: The title tag is the foremost HTML component that defines your web page to the visitors and for search engines. Title tags is not particularly a Meta tags, but these appears in the header and are used as one. These support almost all kind or browsers which includes Firefox, Safari, Chrome, etc. The ideal length for the title tag is 55-64 characters. Do not overstuff keywords, add “modifiers” and make them unique. You have to add your Title tag in the <head> section of your website.
Image Tags: Just like title tags, these are not named “Meta”, still they are one priority element. These are used by search engines, link collectors and other websites to identify your site. There are generally two image descriptions compressed into single tag. While uploading images to WordPress, you have to add the title, alt text, caption, and description.
Robots Meta Tag: The Robots Meta tag is also a kind of HTML tag that offers guidelines to web crawlers. Robot Meta tags instructs whether your web page should be index or noindex. There are four major values for search engine crawlers: FOLLOW, INDEX, NOINDEX, and NOFOLLOW.
Header Tags: Header tags are the ones that are used for creating headings, i.e. by using these we can implement font changes. The heading components are H1, H2, H3, H4, H5, and H6. The H1 here is the highest and most important level while H6 the least important.
These are some of the important Meta Tags in SEO. If you are seeking assistance from SEO experts then here is the solution.
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