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Design Theory: The Ultimate Guide You Need to Understand It

by Garry Johnson Posted on February 12, 2021


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Developing a significant concept is a critical step for starting a web design project. A great web design is not merely pretty shapes, filters, and typography. It has a very solid meaning behind it. Each element in the design actually says something about the underlying project. Today, we are going to discuss the design theory and how it is used to come up with the most suitable web design. It is recommended to take website designing services from the professionals if you are doing for business project. Let’s learn more about this.

Related Post: Things You Should Know About Growing Importance of Mobile-Friendly Website Design

So, what exactly does design theory means?

Design theory can be divided into different theoretical approaches for understanding, interpreting, and representing design knowledge and practice. Here are some of the major fundamentals that design theory comprises. Let’s get started with it.

Design Principles

The five design principles should be utilized in each design project you are planning to work on. Every principle is an imperative component of a design, but how they work collectively is the most significant thing to contemplate when attempting to convey a message to a particular audience. Here is what design principles comprise of.

Alignment: Aligning components on a page formulate visual associations and formulates a centralized design. It enables the visitor’s eyes to observe the direction. This is made for an easier and more convenient view.

Contrast: Contrast can be produced when you utilize two components that are complete contrasts, like a traditional and contemporary font or calm and tender colors. Utilizing it produces impact and importance in a design.

Repetition: Repeating components build associations and comprehension—specific elements of a design, if they are repeated, can be utilized to immediately and efficiently recognize a brand, publication, etc.

Hierarchy: Grouping related things familiar to each other indicates that they are similarly associated with each other—hierarchy is significant in building organization in a design. You can take responsive web design solutions from the experts to build the hierarchy for your project.

Balance: Balance is the weight scattered on a page by how elements are placed. There are two major classifications—symmetrical balance and balance by stress. It provides design balance and composition. Putting together all five design principles creates a design that is visually appealing and structured so that readability and readers’ satisfaction are the design key.

Colour Theory and Colour Technical

Colour theory reveals how and why you should use particular color or color palette in your website design. It illustrates why color can be a really influential tool; how it can attract or influence, build a particular emotion or persuade someone of something. For instance, the color red can be linked with intensity or power—they require attention.

Design Thinking

The design should be absolutely user-centred. For design thinking, you should always put the user first. This will help you create the design for a specific dedicated audience. There are five key stages to the design thinking and they are as follows: Empathise, Define, Iterate, Prototype, and Test.

About Qdexi Technology – A Leading Web Design Company

If you are seeking right web designing and Development Company to build your website with all these amazing concepts and principles of web design then approach Qdexi Technology. Contact today!


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