In our previous blog “Working on Landing Pages? Learn How to Turn Them into Long-Term Assets” we have covered topic likes impact of SEO on lead generation and how to turn your landing pages into long-term assets without using the call to actions. So what are we going to discuss now? Well today, we are going to get in details. We understand that well-optimized landing pages can drive more sales leads for your business! After all, this is the main reason you have created them, right? There are thousands no million people who are looking for the information so, it is your duty to make sure they find what you offer. Without wasting any time let’s get in details.
Steps for Turning Your Landing Pages into Long-Term Assets are as Follows:
- Start With the Page Title
The first thing a visitor will notice about your web page is the title. Data experts at the MOZ explains that page title is like a small description of your overall web page and shows up on the top. The page title is one of the best ways to indicate the written content in the page to the search engines. They also play an important role in the online marketing tactics for business growth. Follow these rules while creating a title for your landing pages:
- Keep it short
You must know that search engines only take first 60 characters which means if you write a long title then, search engines will not take all of it. This is why you should always keep your landing pages short. Instead of using unnecessarily long words focus on the main keywords which define the web pages. Just make sure the title is easy to read and clear to understand to a visitor.
- You don’t need to include the company’s name in each title
Just because you have everyone using company’s name in the page title doesn’t mean that you have to do the same for your landing pages too. You should always aim to optimize your landing pages for the regular visitors who only want information and probably have not heard about your company before. You don’t have to worry, even if you don’t use the company’s name you can still rank on the search engine results due to your root domain.
- The landing page URLs
Landing page URL is the second important thing on the landing page. The page URL further help you to communicate with the search engines. There are several things you need to keep in mind while creating the landing page URL.
- Use slashes to separate the phrase and concepts
Each level of the URL has its own pages that visitors can check out anytime. For example, if you want to promote social media tactics in 2019 then, your page URL will look like:
Here the lead generation has a separate page. This way you can cover all your related landing pages in a single URLs.
- The heading tag
As mentioned in the previous blog, on a landing page there must be a single H1 tag. Your tag must describe the page and current offers. While doing this, make sure to not overstuff your tag with unnecessary keywords as it is not going to help you rank well but surely confuse the visitor and increase the bounce rate. One must have to implement online strategies to reduce bounce rate and increase engagement.
In the end, after optimizing your landing pages they are surely going to work as lead generation strategy for business. For further details, you can visit the Qdexi’s homepage.