digital marketing strategies

Let’s hear the bitter truth about digital marketing advice. You have heard them all at some point in time! It is still not easy to say that there are not any new ideas, thoughts or strategies to improve your keywords, content, design and promotion. If you are already feeling sick of the same old tactics, digital marketing strategies and ideas about digital marketing, then it is the time to go with something unconventional marketing strategies! Unconventional Ideas that Might Work…

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Marketing experts have predicted that by 2020, 50% of the online search will be done via voice search. So, here is the question, are you capable to survive through this huge change? Not only voice search is gaining popularity as a digital marketing trend for 2019 but the costumers’ purchase trends for smart speakers and voice controlled device are also rising. Currently, voice search has crossed the threshold of early adaptors and gaining mileage with each passing moment. Users have…

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Investing in the PPC campaign is an important yet tough decision that can make or break your online business. No! It is not about scaring you but makes you learn how you can use competitive research to make thing a lot easier for you. In the last blog, we have discussed about the SEMrush which is an online competitive intelligence suite, mostly used by online marketers to analyse the online marketing strategies of their competitors. When it comes to PPC…

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As digital marketing trends change each year according to the preferences of the online customer, marketers should be aware of the latest marketing trends to adopt new technologies to stay ahead in the competition. Staying up to the trend give companies an edge in the emerging competition and enable them to develop new ways to grow their business, generate sales leads, and improve the relationship with the current customers. In the previous blog post “Digital Marketing – Modern Day Market…

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The evolution of the marketing is underway as we spend more time on the smartphones, tabs and laptops. The challenge of reaching the target audience through the latest devices in a short period of time and create campaigns that can work across the social networking platforms, serving the advertising objective. The New Year is kicked on and approaching digital marketing concepts including SEO, social media marketing, PPC, content marketing and more. Digital marketing is about to witness a huge shift…

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Have ever heard that a business cater to only a single target audience? Rarely, right? Take a break and think about it.  Companies spend thousands of dollars to prepare buyer persona but how many time do they come up with a single persona? Because even though your all customers are looking for similar products or services they generally belong to the different places. Now, you may ask how they are different. Well, they could belong to different societies, gender, age…

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Working in the digital marketing we all know how important it is for a website to keep ranking in the search engines. People use several digital marketing strategies to get the higher ranking. During this, we all realize that Google tries to provide the best suitable result for the user. To maintain the quality of the result the Google updates its algorithm from time to time. As an SEO expert, you must know with each algorithm update your website could…

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Many business marketing specialists have accepted the fact that social media is affecting the internet marketing on the large scale. No matter, whether it is a small, large or start-up enterprise, the social media optimization service affects all in the same manner. Accepting this fact many businesses have started making the alteration in their marketing strategies to adopt the social media marketing.  Unlike traditional marketing, the social media marketing can promote the brand on the personal level covering a large number…

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Marketing is moving ahead with the new technologies changing from tradition to modern era accepting new methods and digital marketing strategies. Still, there are companies who are not moving forward with the time and still using traditional ways to promote their business. In order to grow in the market, a company should move forward with the time and they have to use digital marketing trending techniques. There are three essential elements of digital marketing which has emerged in the last…

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