Google AdWords is certainly one of the best ways to target a large audience. You may be surprised to know that there are 2.3 million searches are performed in every second on Google where the majority of number is of Google Advertisement. Curious to know what Google AdWords actually is and how it works to target your potential customers? Then, go through this blog. Here, we will understand the overall concepts of Google AdWords.

What are Google Ads?

Google Ads

When Google offers your brand advertisements on the search engine of google.com, other websites, as well as different social medium platforms through the Google AdSense program and display network, is called Google Ads. Through these kinds of advertisements, the awareness of your brand spread among the people. However, for these kinds of advertisements, best internet marketing strategies for business is required so that you can reach to your customers.

Let us explain through an example, below it is a search engine result page (SERP) of Google. Basically, there is 2 part of paid Google advertisements. First one is organic links or natural, and the second one is sponsored advertisements. Those you are looking in red marks are sponsored one, and the green one is of organic results.

There are different kinds of Google Ads, such as

Search Ads

These advertisements appear on the first page of Google, have a look

Search Ads

Display Ads

Display Ads

These display advertisements have appeared with the written text and banners across a number of websites, apps, and Gmail. These ads are placed on those websites, where your customers usually visit.

Video Ads

Your business will be going to furnish only when customers meet up with your brand. Indeed! It can be possible by showing video advertisements on YouTube or by making live stories of your brand on several digital platforms. It is just one of the best ways to show the powerful features of your brand.

App Ads

App Ads

You can easily promote your application on several Google networks without any hassle. For that, no prior designing or graphics is required.

Shopping Ads

Shopping Ads

It refers to the advertisements which give the explained information about the products. With these, you will get the overall detail of the product like.

How does Google Ad Works?

Google Advertisements majority work on the concepts of keywords. Those keywords which are in trend can bring higher conversion rate. Whenever customers make a search on particular keywords, then google take it to the search engine page of Google where advertisements is displaying or where they have done bidding on keywords by the advertisers. Higher the click rate from user sides, higher will be the chances of strengthening sales figures. Now, the quality of advertisement is depending upon the headline/title, explanation or description of products, chained keywords, destination URL and so on. Ad Rank is calculated as the multiplication of the quality score of the keyword and Bid.  If you want to increase sales on your doorstep, then hire an affordable digital marketing solution provider in Canada now only!

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