Speed is essential for websites. You know that web users are always in a rush and they don’t like waiting. This means if your website takes more than three seconds to load then it is clear that visitors would abandon it. According to the recent analysis, if the website takes more than three seconds to load then it visitors would immediately leave it. This states that you have only three-second span to make your potential visitor stay. No matter how much investment you have done for hiring web development services, it would all go in vain if your website is slow.

The page loading time of the website is not only necessary for the user experience but it is also an essential ranking factor. Yes, it is true. The page loading time has enough potential to provide good rankings to your website. Hiring SEO services from some reputed company can make this task easier for you. Web visitors tend to care more about the loading speed of the website. All these things point towards one thing only. You have to improve the page loading time of your website.

How page loading speed affects the sales on your website?

You cannot deny the fact that if your web pages are plagued with loading speed issues then you might be losing tons of potential customers and thus many sales as well. Every second is crucial when it is about loading speed of your website. The pages with slow speed tend also to increase the bounce rate. If you have doubts then you can evaluate the page speed with Google’s PageSpeed Insights. This tool fetches data from Chrome User experience report (CrUX) and reports on the speed metrics: DOMContentLoaded (DCL) and First Contentful Paint (FCP).

Here are some practices through which you can improve your page speed:

  • Enable Compression: Having too many heavy files can negatively affect page speed. To compress such files you can use Gzip, a software application. It reduces the size of your CSS, HTML, and other JavaScript files if their size is bigger than 150 bytes. The Gzip should not be used on the image files. If you want to compress the images then you should consider using software like Photoshop. It allows you to retain control over the quality of the images.
  • Decrease redirects: You can also improve the page speed by reducing the numbers of redirects. Every time a page redirects to some other page, the visitors have to face the additional time to wait for the HTTP request-response cycle to complete.
  • Focus on the server response time: The server response time has a direct impact on the traffic that you are receiving. It also affects the resource each page uses and the hosting solution you are utilizing. If you want to improve your server response time you can look for performance bottlenecks such as slow database queries.

One of the intangible ways to enhance the user experience is by improving the page loading speed. If you think that your website is performing poorly then you should immediately take some actions. Qdexi technology is the leading digital marketing agency where you can take help from the professionals. Their experts would take care of everything without any hassle. So, if you want to see effective and improved results then hire them right away.