Mobile search has changed everything. Now it is mandatory to have a separate mobile version of the website to make it more responsive for your users. Mobile users spend hours per day on their devices to search for everything. So if you don’t have a mobile-friendly version of the website then they won’t navigate your website. The content and interface of your website would load slowly. It would not be easy for the users to navigate it. Mobile optimization of the website is evolving very fast.

Google AMP is now being used very commonly. You must be wondering what it means and how it can influence the SEO of your website. You would find answers to all your questions in this blog. However, if you are seeking the professional  digital marketing Consultant then your quest is complete. Qdexi Technology is your spot where the expert marketers can help you improve the ranking of your website. Let’s begin with understanding the meaning of Google AMP and how does it work.

What is Google AMP and how does it work?

The Google AMP stands for accelerated mobile pages. This was made to make the mobile browsing of the website faster and better. In more concise words, it is the stripped down version of the HTML. The AMP is used for building the speed and maintaining the readability of the website content. It is important to have special design, features, and effects in the accelerated mobile pages. When a Google AMP page is posted and indexed, Google starts to cache it on the servers. Once the page is completely cached, Google begins fetching it to display it when some users try to view it. There is no doubt in the fact that AMP is faster but through heavy caching, it instantly improves the loading of the page in mobile browsers.

The Impact of AMP on Search Engine Optimization

As we all know that AMP pages provide an enriched experience to mobile users. There are so many indirect factors which lead to the SEO improvements of the website. These are the few reasons how AMP can provide benefit to your marketing and the SEO of the website:

  1. The AMP pages show up on the Google news carousal which is the biggest reason why it improves the SEO of the website. It gives top priority to the above the fold placement on the mobile searches.
  2. The fast loading speed of the website is an essential ranking factor. According to recent studies, the user abandons the website if it takes more than three seconds to load. Faster your website loads, the higher it would rank in search engine result pages. The AMP helps in boosting up the speed of the website.
  3. Another benefit of using AMP is that it reduces the bounce rate on your website. When your pages have low bounce rate the search engine takes it as the indication that your content is useful for the audience.

So, if you also want to witness better results for your online visibility than you can use Google AMP. But it is recommended to hire the professionals because they know how to do it in the right way. Qdexi Technology is the place where you can get best services for this task. Now do not waste time and contact them now.