As the globally dominating phenomenon, social media has transformed the ways of doing business in so many ways. Social media has become inseparable part of digital marketing. There is immense demand for the social media marketing services as these channels are serving great results. The key to win the race on social media is staying ahead of its trends.
When we talk about the marketing of online businesses, then 2020 is the year to hit the ground with winning social media marketing strategy. This blog shares an actionable step by step plan that can help you create an effective and winning social media marketing strategy that can surely yield results for your online business.
Let’s get started!
Step-By-Step Plan for Creation of Social Media Marketing Strategy
Step #1: Start by Analysing the Previous Performances
Before you start moving ahead with your strategy, it is critical to understand where you have been lacking in the past performances. You have to gain in-depth insights about the brand performance on social media platforms. Analyse your campaign metrics from multiple social channels. These metrics will tell you how much leads you have generated, traffic driven for your website, increased followers, conversions, etc. Do not forget to align your future campaign goals with these metric results. You have to ensure that every campaign is procuring its pre-defined objectives.
Step #2: Define your Goals and Objectives
Social media marketing goals must be aligned with the wider goals of the company. There are multiple factors that helps you create measurable goals for your social media marketing campaigns such as industry, competitors, size of the company, audience, and so on. Here are some of the potential goals that should be your prime target:
- Increasing social media followers, likes, comments and shares
- Increasing impressions
- Increasing brand awareness
- Increasing website traffic
- Developing strong social community
- Generating leads
The goals setting should also comprise of the social media performance audit as this would provide you the better vision of the things that needs to be achieved. Make S.M.A.R.T goals which stands for specific, measureable, achievable, relevant, and time-bound. You can hire digital marketing services for professional helping hand.
Step #3: Develop Audience Persona
No matter what kind of business you are running, the audience is made up of different groups. You have to break down the data to find out who your audience is and what kind of content are they engaging with. Around 90% of online businesses have admitted, that audience persona provides them clear understanding about their customers. This helps with the advertisement targeting, content creation, marketing campaigns and so on.
Step #4: Check the Right Time to Post Content
The marketing strategies differ for social media channels. You have to be active on all of them but with individual strategies. You have to perform research to find out the right time for postings. It is important to understand when your audience is active on the social media channels that you have been targeting. This way you can easily capture the attention of your audience. The SMO services can help you with this.
Step #5: Keep an Eye on Competitors
The last thing that you have to do for the creation of social media marketing strategy is to spy on competitors. Keep yourself updated about the strategies your competitors are using to target the audience. This will make it easier for you to plan your strategies.
Hire Qdexi Technology to Plan Your Social Media Marketing Strategy
Qdexi Technology is the leading digital marketing company with the team of expert marketers who use their best skills and expertise to plan comprehensive and result-oriented social media marketing strategies. You can approach them today for acquiring best results. So, stop waiting and get in touch with them today.