A product that fails to impress the user it will never be a success.
If you look at the history of the failed applications, you will find one common thing between them “they all have failed to stand upon the requirements of the users” and we are not talking about apps launched by small or large-sized organizations as even the tech giants supported apps fails due to the same reason. Let’s take a look at the app failures of the century.
Top 3 Mobile Applications That Failed
Here are some examples of the applications that failed and were supported by some of the tech giants in the world. The reasons behind their failure can differ from one to another but there was one thing that is common in them that inaccuracy of understanding the user preferences. Eventually, they become a lesson for those who are hiring mobile website development service before the user research.
1.) Apple Music: When users downloaded this application they actually didn’t know what to do it or how is it even different than iTunes. The result? There was post-downloading and around 48% of iPhone users didn’t even use the application.
Apart from this, users even complaint about the glitches in the application so, they finally decided to end it.
2.) Hallo: In 2013, a project name “hallo” received the funding of 100 million but at the end of 2014, they totally went broke. The project failure was a classic example of lack of user research.
Actually, the application was designed to provide a good price for the yellow taxi they book on a day to day basis. Here they missed a very important detail that caused them a lot of money – they fail to consider that many cab drivers don’t carry mobile devices. The same planned worked in London but it eventually failed in NYC.
Hallo become a great lesson for many software owners who were thinking about investing in a new application. After the failure, it was clear that owners to need to work upon the solid data rather making assumptions while sitting in the four wall room.
3.) Yik Yak: If you fail to understand who are your users and what they can do at your platform, then you would surely end up having the same faith as Yik Yak.
There was a time when the popularity of the YIk Yak was touching the sky and the app successfully raised around $ 75 billion in 2013 and until the end of 2014 the application worth $400 billion. The owners never imagined that in the upcoming 2 years the application will fall to the point where they will have to shut it down.
What Went Wrong With Yik Yak?
The Yik Yak app was originally designed for the school or college students. During the initial stage, the application gained the huge popularity but since the application owner failed to mapped out the college and school environment they fail to restrict and resolve the threats of cyberbully and abuse as many students become subject to that. In the beginning, the application started to block the numbers of the users who were sending threats but it affected the downloads which were irreversible.
Steve Jobs once said, “if a user is having a problem, it is our problem” thus, it is essential to conduct the market research on users before designing a mobile website. However, if you are seeking a mobile website development service for your application, then Qdexi Technology is here to help. Visit the website for more information.