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improved smart bidding ads

An Up-To-Date Guide for Google’s New and Improved Smart Bidding Ads

by Mark Aldrich Posted on September 11, 2019


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Nobody can predict Google and its ever-changing algorithms. We get new things every day as it is constantly evolving to be the best. If we talk about Google Adwords, it is the most effective platform for advertisement keep transforming all the time. It is important for advertisers to stay updated with the newest of its features. So, if you aren’t already using it then it is the right time to do it. Today, in this blog, we are going to discuss the debut of Google’s new and improved bidding process. Yes, the Adwords has recently introduced the Google Smart Bidding for the better performance of Advertisements.

One of the most common query people have with Google Ads concerns the bidding process. There is no denial in the fact that managing the bidding system could be complicated. If you are also facing troubles in this task then it is always better to hire PPC advertisement services from professionals. Now, let’s take a look at the new customizations to smart bidding for its better understanding.

Smart bidding is effective and result-oriented. There are many reasons why Google’s smart bidding process has turned completed automated. With the emergence of these new features, the advertisers can now easily plan the accurate conversion goals for every single campaign they are running through Google Ads. It enables you to consolidate accurate bidding.

What is Google Smart Bidding?

Smart bidding section developed with the automated bidding strategies which use machine learning to optimize the conversions. The smart bidding strategies consist of Target CPA, Maximize conversions, Target ROAS, and the enhanced CPC. The Google Adwords has introduced two major strategies –Seasonal bid adjustment and setting conversion at a campaign level.

Seasonal bid adjustment

You know that automation has got complete control over Google Adwords smart bidding strategies. This has resulted in improving the performance of machine learning technology. This new features added to seasonal bid adjustment aims at increasing the ROI during the period of seasonality spikes. It is predicted that soon the Google Adwords is also going to introduce the feature that would make it convenient for the advertisers to adjust the seasonal bid based on the self-created promotional calendar. But you should keep in mind that seasonal bid adjustments are only accessible when you are using smart bidding strategies.

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Setting the conversions at the campaign level

This is one of the most important additions to Google Adwords. This feature would allow you to set conversion goals for every campaign separately. With this setting, you can categorize a particular campaign. It can further bring effectiveness to determine the advertising objective and goals. The addition of this feature is very beneficial for advertisers who want to achieve multiple conversion goals. They can manage group conversion actions set and implement them on the campaign level. There are many different bidding strategies which makes it mandatory to test the right bid strategies that are closely related to your advertising goals.

The website owners who are struggling to set up the effective Google Adwords campaign then you should take help from the professionals. Qdexi technology is a well-recognized digital marketing company where you can get the best PPC advertisements services from the experts. So, to witness the effective results contact them immediately.


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